Symantec Safe Site

About Symantec Safe Site

The Symantec Safe Site brings trust to businesses by helping them establish credibility online. When you display the Norton Secured Seal on your Web site, it means that Symantec has verified your identity and that you are the rightful owner or operator of your Web site. Visitors may click the seal to confirm your information. The seal also means that your site has passed a daily malware scan and visitors can click on your site with confidence.

The Norton Secured Seal shows the world that Symantec has confirmed your identity and your site has passed the Symantec malware scan. The biggest companies in the world secure their Web sites with Symantec and inspire confidence by showing the Symantec seal. Now any Web site can build trust, credibility and loyalty online with the Norton Seal.

Any Web site can build trust, credibility and loyalty online by displaying the Symantec Safe Site.

• Small business owners: The Symantec - Norton Seal helps to establish your online legitimacy by showing your visitors that your site has been verified by Symantec, one of the most trusted authorities on the Internet.
• Ecommerce shops: Perfect for online retailers that outsource their payment or shopping cart. Post the Symantec Safe Site to give your customers the confidence to buy online.
• Publishers: Traffic and clicks are critical to your success. Draw traffic by standing out in search results and establish your credibility to promote click-throughs with Symantec Safe Site.
• Sales, sign-ins, and sensitive data: If you collect or share personal information through your Web site, you need to keep data private with a Symantec SSL Certificate.
• Stand out in search results: Symantec Seal-in-Search™* is a Symantec - Norton Seal displayed near your link in search results to help you stand out from the competition and help increase traffic to your site. At theFind.com, Symantec Seal-in-Search helped increase click rates by an average of 18.5 percent.

Give customers the confidence to click

Growing concerns about fake sites, viruses and identity theft have made consumers reluctant to do business with Web sites they don’t know and brands that are not familiar to them. As a result, small businesses struggle to generate the confidence to buy, click, and sign-in online. You can generate confidence by displaying a seal with an 86% recognition rate among consumers (Symantec Brand Tracking Research, 2009). Choose the right product for you: Symantec Trust and Security

Maximize conversions to your shopping cart

Many small businesses use 3rd party shopping cart software that is secured by a Symantec SSL Certificate and the Symantec Safe Site is displayed on checkout pages. To maximize click through to your shopping cart, show customers that they can trust the site and trust the transaction with the seal present at all stages of the buy process. Make sure your customers see the seal while they are browsing your site and before they checkout.

Reduce shopping cart abandonment

A recent survey found that 86% of online shoppers feel more confident entering personal information on sites that display security indicators, such as a trust mark. (Symantec Brand Tracking Research, 2008) Symantec customers have experienced this uplift first hand. Case studies show a 10-36% increase in online sales and transactions when a Symantec seal is displayed. In a recent study, 11% of respondents decided not to conduct business with the site because they did not see the Symantec logo (Symantec Brand Tracking Research, 2009).

Choose the right seal for your site

The Symantec Safe Site is an extension of the established and highly trusted Norton Secured Seal. The Norton Secured Seal means that a site is secured by a Symantec SSL Certificate and authenticated by Symantec. If you do not collect sensitive information or conduct transactions on your Web site or your checkout is through a 3rd party service provider, you do not need an SSL Certificate. Choose the right product for you: Symantec Trust and Security

Stand out from the competition in search results

In search results, make it easy for visitors to choose your link over your competitor’s. The seal-in-search* plug-in detects Norton Secured Seal and displays it next to your link in search results. The Norton Secured Seal shows the world that your site has been verified by Symantec. Learn more: Symantec Safe Site FAQ. Download the free AVG LinkScanner browser plug-in to see one example of how the Norton Secured Seal is displayed in search results

Build trust in your Web site

Growing concerns about fake sites, viruses and identity theft have made consumers reluctant to click links on Web sites they don't know. As a result, small businesses struggle to generate the confidence to buy, click, and sign-in online. The Symantec Safe Site provides verification from the most trusted brand on the Internet, giving customers the confidence to click. Learn more: Where to Put Your Seal

Reduce the risk of being blocked by search engines and browsers

Search is one of the most important tools for marketing your small business online. Yet, your Web site could be blacklisted and blocked from display in search results through no fault of your own. Malware is malicious software installed on your computer or Web site by hackers without your consent. Symantec Safe Site includes a daily malware scan to detect malware and alert you with detailed information to respond quickly to the attack.

Show customers your identity has been verified

10 times as many consumers feel trust is more important than cost when doing business online (Symantec Brand Tracking Research, 2008), and they pay 4% more online when they feel their privacy is assured (Carnegie Mellon, Aug 2007). Yet, it can be tough to prove your identity online when you are not a household name. Web site users worldwide extend their trust of Symantec to you when they see a Norton Seal.

Display the #1 trust mark on the Internet

Only the Norton Secured Seal is backed A by the most trusted security brand on the Internet (Symantec Brand Tracking Research, 2009). On average, the Symantec - Norton Seal is displayed up to 650 million times per day on over 100,000 Web sites in 165 countries. The Symantec seal has an 86% recognition rate among consumers (Symantec Brand Tracking Research, 2009 ). In fact, 97 of the 100 largest SSL-using banks in the world, 81% of the largest ecommerce sites in North America and 95% of the Fortune 500 rely on Symantec (including Symantec, its subsidiaries and affiliates) to secure their Web sites. As the brand trusted by major banks and retailers, the seal helps build confidence on all types of Web sites.